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Inc. v. Cardtronics, LP

Court of Appeals of Texas, Fifth District, Dallas

November 10, 2017

7-ELEVEN, INC., Appellant
v.
CARDTRONICS, LP, Appellee

         On Appeal from the 44th Judicial District Court Dallas County, Texas Trial Court Cause No. DC-17-05847

          Before Justices Francis, Myers, and Whitehill

          MEMORANDUM OPINION

          MOLLY FRANCIS JUSTICE.

         Cardtronics, LP, operates the ATMs in 7-Eleven stores nationwide under a ten-year agreement that expired on July 31, 2017. Its obligations under the contract continue through a transition period that ends in February 2018 by which time all of the Cardtronics ATMs will be replaced with machines from another company affiliated with 7-Eleven.

         Before the contract expired, Cardtronics notified 7-Eleven that, effective July 1, 2017, it was shutting off access to one of the surcharge-free networks available on the ATMs, meaning that some customers who were accustomed to withdrawing money without paying a fee would no longer be able to do so. 7-Eleven objected and ultimately sued Cardtronics for breach of contract, seeking money damages and injunctive relief to prevent Cardtronics from discontinuing the service. Following an evidentiary hearing, the trial court denied 7-Eleven's request for temporary injunction. This accelerated interlocutory appeal followed.

         In three issues, 7-Eleven argues the trial court abused its discretion in denying its request for temporary injunction when the evidence established a probable breach of contract and imminent and irreparable harm beginning on July 1, 2017, and by failing to consider the balance of equities as it related to the relief sought. We affirm.

         In July 2007, 7-Eleven entered a ten-year Placement Agreement giving Cardtronics the exclusive right to install and operate ATMs in its stores in the United States. At the time of the injunction hearing, Cardtronics operated almost 8, 000 ATMs in 7-Eleven stores. The Agreement identified the financial services to be provided by the ATMs and contained schedules setting out how payments to 7-Eleven would be calculated for ATM transactions, whether with or without a surcharge. The Agreement also provided for a period to negotiate renewal of the contract and, if no renewal was agreed to, a 180-day transition period during which Cardtronics remained obligated under the Agreement. Finally, under the Agreement, both parties waived special, incidental, punitive, exemplary, and consequential damages.

         Surcharge-free networks allow cardholders of the contracting financial institutions to make cash withdrawals from the ATMs without being assessed a fee. Cardtronics already had agreements with six networks to provide surcharge-free services, and the Agreement allowed Cardtronics to enter into such agreements in the future only with 7-Eleven's consent. During the contract term, 7-Eleven consented to Cardtronics adding Allpoint, a Cardtronics affiliate network consisting of some 1, 300 financial institutions, and amended the Agreement accordingly. The amendment provided that if Allpoint cash withdrawal transactions dropped below a particular threshold, Cardtronics would pay 7-Eleven a "Performance Payment" according to an agreed upon formula.

         In 2014, the parties began discussing and negotiating an extension or renewal of the Agreement. Cardtronics made presentations to 7-Eleven in April and May in hopes of retaining 7-Eleven's business. In those presentations, Cardtronics highlighted the impact of the ATMs on store sales, emphasized its goal to convert ATM users who do not make a purchase in the store, identified particular tools to achieve the goal, and predicted "[t]raffic and sales drivers should dwarf economic benefits derived directly from the ATM program[.]" But, in July 2015, 7-Eleven notified Cardtronics it was not going to renew the contract and instead was going to use an affiliate company, FCTI, to provide the service. The parties agreed to a final conversion schedule. Under that schedule, all Cardtronics ATMs would be removed and FCTI machines installed by the end of February 2018 under a "rolling" conversion schedule that went from market to market, rather than on one specific date. (For example, by the end of November 2017, the conversion would be completed in twenty-nine of the thirty-six states, accounting for more than 65 percent of 7-Eleven stores nationwide.)

         After 7-Eleven decided not to renew the Cardtronics Agreement, Allpoint began its own negotiations with the new company, FCTI, to remain on networks providing surcharge-free access to 7-Eleven customers. FCTI ultimately declined Allpoint's offer. Two months later, on January 31, 2017, Cardtronics notified 7-Eleven by email that it would be removing the Allpoint network from its ATMs on July 1. Cardtronics explained its decision was based on (1) information that FCTI had been targeting the Allpoint customer base and telling them Allpoint would no longer have access to 7-Eleven and (2) feedback from financial institutions in the Allpoint network that they wanted a "date certain" to communicate to customers for a cutoff date, rather than "rolling" dates on a market-to-market basis.

         In a February 9 email, 7-Eleven Vice President David Seltzer responded that 7-Eleven expected Cardtronics to meet its contractual obligation to maintain the Allpoint surcharge-free services through the end of the transition period and warned that 7-Eleven "would sustain significant quantifiable financial damages" if Cardtronics did otherwise. Although the parties agreed 7-Eleven had to consent to Cardtronics adding surcharge-free networks, they disagreed as to whether 7-Eleven had to consent to removing a surcharge-free network. When the parties could not settle the dispute, 7-Eleven filed suit.

         The injunction hearing was held almost one month before the July 1 cutoff date. At the hearing, Seltzer testified about the irreparable harm he believed 7-Eleven would suffer in the absence of an injunction. According to Seltzer, 7-Eleven has regular customers who come in on a daily basis, sometimes multiple times. Half of these customers, he said, pay in cash, so the ATM machine is a "very important part of our service offering." In 2016, he said, 118 million customers withdrew cash from an ATM at a 7-Eleven store; of those, 34 million were on the Allpoint Network. According to Seltzer, in many cases, the primary reason for the customer's visit was to use the ATM "to get a surcharge-free transaction."

         Seltzer testified that if the trial court did not enjoin 7-Eleven from removing the Allpoint Network, affected customers would come in on July 1, see the same ATM machine, but when they attempted to withdraw cash, would see a screen asking them to approve a surcharge. According to Seltzer, customers will cancel out the transaction and "presumably leave the store in frustration" after complaining to the store clerk and find a store where they can complete a surcharge-free transaction or they will call their banks. Seltzer testified 7-Eleven would lose customers "who will never come back." He said the customers will change their shopping patterns, go to a different retailer for ATM transactions, and while there, conduct shopping that they otherwise do at 7-Eleven.

         Seltzer acknowledged that even if certain customers cannot make surcharge-free transactions at the ATM, they can get cash back at the counter without paying a fee, although the amount would be limited to $50. But, he explained, 7-Eleven would lose the ...


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